About

Forty people who would rather

be useful

than impressive.

Underline was started in 2011 by two operators who were tired of buying advice they could not use.

How we behave

Three rules we

invoice by.

If the real problem is not the one in the brief, we say so in week two, not in the final deck.

Models, dashboards and playbooks belong to you. We write them so your team can run them without us.

Every engagement has a number agreed up front. Part of our fee depends on it.

The partners

All still

on client work.

Managing partner · Operations and turnarounds

Fifteen years running plants before advising them.

Partner · Pricing and commercial

Former commercial director at a national grocer.

Partner · Customer and service design

Built onboarding at two banks. Still fills in the forms herself.

Partner · Capital and strategy

Ex-infrastructure investor. Good at saying no with a spreadsheet.