Strategy and operations — est. 2011

Strategy that

survives

Monday.

Small senior teams, one clear question, and a plan your people can still follow a year after we have gone.

Imogen Achebe
Daniel Reiss
Priya Menon

Speak to a partner this week, not an account manager

Two consultants working through a whiteboard

Gross margin

+3.1 pts

31.4%

Time to a decision

−62%

from 21 days to 8

Operators we have worked beside

Fenwick

HALBERG

northline

St. Aldric

Castell

vento

Evidence

We are paid to move numbers.

We are paid to move numbers.

These are ours.

€2.4bn

value delivered, verified by client finance teams

140

engagements since 2011

92%

of clients come back with a second question

14 wks

median engagement, start to handover

How an engagement runs

Four steps.

No surprises

on the invoice.

Weeks 0–2

01

Diagnose

Interviews, data and a day on the floor. We agree the one question worth answering.

Weeks 3–6

02

Design

Options with numbers attached, tested with the people who would have to live with them.

Weeks 7–12

03

Deliver

Pilot, measure, adjust. Your team leads; we sit beside them.

Week 13 on

04

Hand over

Models, playbooks and dashboards stay with you. We check in at ninety days.

MEMO

CONFIDENTIAL — SHARED WITH PERMISSION

TO

The board, Fenwick Foods

FROM

Chief Financial Officer

RE

Whether to extend the Underline engagement

They told us in week two that our real problem was not the one we had hired them for. They were right, it was awkward, and it is the reason margin is up three points. I recommend we extend.

They told us in week two that our real problem was not the one we had hired them for. They were right, it was awkward, and it is the reason margin is up three points. I recommend we extend.

They told us in week two that our real problem was not the one we had hired them for. They were right, it was awkward, and it is the reason margin is up three points. I recommend we extend.

Helen Marsh

Helen Marsh

14 MARCH 2026

The partners

You get the people

in the pitch.

Imogen Achebe

Imogen Achebe

Managing partner · Operations and turnarounds

Fifteen years running plants before advising them.

Daniel Reiss

Daniel Reiss

Partner · Pricing and commercial

Former commercial director at a national grocer.

Priya Menon

Priya Menon

Partner · Customer and service design

Built onboarding at two banks. Still fills in the forms herself.

Kwame Osei

Kwame Osei

Partner · Capital and strategy

Ex-infrastructure investor. Good at saying no with a spreadsheet.

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