The question
A regional grocer was matching every competitor price by hand. We rebuilt pricing around the 300 products shoppers actually compare. The brief we agreed fitted on one line, and we came back to it every Friday.
What we did
A team of 2 partners, 3 consultants worked on site for 14 weeks. We started with the people doing the work, not the reports about it, and tested each change on a small scale before asking anyone to commit.
What changed
+3.1 pts gross margin, measured by Fenwick Foods’s own finance team a quarter after we left. The method, the model and the dashboards stayed behind with them.
